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ALC21 - Connecting Brands with North America
How to Bring Collaboration to Success
How to Bring Collaboration to Success
Weekly ColumnAllen ChungJune 1, 2018synergy, collaboration, trust, success, together Comment
The Value of Experience and the Importance of Mentoring
The Value of Experience and the Importance of Mentoring
Weekly ColumnAllen ChungMay 25, 2018mentoring, mentor, mentee, experiences Comment
The Most Profitable Investment
The Most Profitable Investment
Weekly ColumnAllen ChungMay 18, 2018investment, Online Sale, Marketing, Online Marketing, innovation, consumer, costsComment
Video Contents that Everyone Notices
Video Contents that Everyone Notices
Weekly ColumnAllen ChungMay 11, 2018video, video contents, Youtube, video content, smombie, Marketing Comment
Preempt Stereotypic Image
Preempt Stereotypic Image
Weekly ColumnAllen ChungMay 4, 2018stereotypical imaging, Branding, brand, consumer Comment
A Good Process and Validation
A Good Process and Validation
Weekly ColumnAllen ChungApril 27, 2018results, internship, employment, student, preparation, properly Comments
Do Not Follow, Make Them Follow
Do Not Follow, Make Them Follow
Weekly ColumnAllen ChungApril 20, 2018relationship, preparation, results Comments
Reframing to Make a New Meaning
Reframing to Make a New Meaning
Weekly ColumnAllen ChungApril 13, 2018frames, Brand, Reframing, Jeju Island, Jeju, advertise Comments
The Lock-In Effect to Prevent Customer Departure
The Lock-In Effect to Prevent Customer Departure
Weekly ColumnAllen ChungApril 6, 2018Lock-in Effect, strategy, brand, loyalty, effect Comments
Use Crisis as Opportunity
Use Crisis as Opportunity
Weekly ColumnAllen ChungMarch 30, 2018omni channel, toysrus, bestbuy, success Comment
The Only Way to Survive
The Only Way to Survive
Weekly ColumnAllen ChungMarch 23, 2018B2B, B2C, Wholesale, Online Sale, Offline, Store Comments
Things Demanded of Leaders
Things Demanded of Leaders
Weekly ColumnAllen ChungMarch 9, 2018value, leader, leadership, owner, people Comments
Good Consumption and Cause Marketing
Good Consumption and Cause Marketing
Weekly ColumnAllen ChungMarch 2, 2018vision, cause marketing, Toms, public good, strategy Comments
Crossing Death Valley
Crossing Death Valley
Weekly ColumnAllen ChungFebruary 23, 2018preparation, death valley, startup, business, starting a business Comments
Putting Emotion in Color
Putting Emotion in Color
Weekly ColumnAllen ChungFebruary 16, 2018color, feeling, impression, Branding, brand Comment
Focus on Emotions and Feelings
Focus on Emotions and Feelings
Weekly ColumnAllen ChungFebruary 9, 2018Marketing, emotion, emotional, feeling, emotions, rationale Comment
The Power of Influence and Impact of Social Media
The Power of Influence and Impact of Social Media
Weekly ColumnAllen ChungFebruary 2, 2018Social Marketing, social media, Marketing Comment
The Importance of Price Selection
The Importance of Price Selection
Weekly ColumnAllen ChungJanuary 26, 2018price, pricing, marketing, prices Comments
The Stable Strategy and Downfall of Sears
The Stable Strategy and Downfall of Sears
Weekly ColumnAllen ChungJanuary 19, 2018Sears, Walmart, Costco, Amazon, trend, success Comment
There is No Success without Change
There is No Success without Change
Weekly ColumnAllen ChungJanuary 12, 2018success, change, grow, consumer, trend Comment
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