Weekly Column: 2016-12-09

Christmas season is traditionally the year’s biggest shopping time and is the greatest opportunity for increasing your business' sales.

Christmas season is a special time of year for many people and you need to take advantage of it.  It's  the biggest selling time for most businesses and you need to have a plan for greater sales. Companies have already geared up by pushing their goods and products through special events and increasing their adverting campaigns in order to attract the masses.

From Thanksgiving through Christmas, businesses see their highest yearly financial growth in the United States. To achieve their goals for annual sales, companies focus on selling their products through events and other gatherings. Their biggest goal for increasing their sales is satisfying the increased needs of their customers. They must provide their customers with products they are looking for at a price they can afford. Many businesses lower prices on products that have been in stock for some time which will free up their inventory and meet the needs of consumers at the same time. Both businesses and consumers win because the economy improves and customers get a wide selection of products to choose from.

What are the best marketing strategies to attract consumers during the Christmas holiday season?

In November, shortly after Thanksgiving, Christmas trees, store windows, and homes are decorating for Christmas.  This is when many businesses start focusing on their promotional plans to attract customers.  Unfortunately, many of their marketing tactics are not as effective as they used to be.  That doesn't mean you have to overhaul all your marketing tactics but choose new methods to captivate consumers.

How about creating a special video for your business?  Anyone can create a short video, in a few days, using their smartphones.  Create a short story that engages viewers and keeps them on your website.

Social marketing is useful in advertising those special features.

It's critical to provide motivational tactics to entice consumers into purchasing your products. Using social networks such as Instagram or Facebook will give consumers the feeling they are literally visiting your store.  It's also very important to communicate with buyers in order to get great feedbacks.  During this time of year, consumers are buying in volumes to give presents to their family and friends.

Communicating to customers through a smartphone will make shopping easier without consumers ever leaving home.  Provide your customers with a fun way to tie up their year-end shopping in a fun way, so they don't feel worn out from shopping.

Marketing can become even more effective and productive with a little imagination and effective tactics.  When giving customers what they want during this season and increasing sales come together, it's a win-win situation!   More effective marketing techniques involve well-made storytelling or subjects that follow the trend. Provide online marketing leads through customers’ voluntary participation of viewing a special video or being involved in an online event.  If you provide something that is fun for your customers, they will provide you with great reviews!
Having a good strategy plan for your seasonal marketing could lead to even more customers all year round!