Some Tips for Acquiring Quality Facebook Fans 

The million dollar question asked by many marketers relates to how to increase Facebook Likes. But the key problem should be attacking how you get relevant Facebook Fans. It’s about quality, not quantity! 

Ask yourself about your Facebook fan page: Does the content you post create value for a specific audience and warrant engagement from that audience? I'm asking this question in order to stress the importance of quality over quantity when it comes to creating content and building a fan base. 

When you start a page with a clear purpose and a strategy in place to reach a specific audience, you’ll have a better chance of minimizing spam and maintaining a relevant fan base through targeted Facebook advertising. Quality content attracts quality fans and Facebook advertising, when used properly, is a great way to grow your fan base. 
Here’s the harsh reality:  

Not all Facebook Likes are created equal. Some Likes are high-quality - and some aren't. You want the high-quality Likes so you can reach the most relevant people. Then you can get them engaged & eventually turn them into customers. For example: having a bunch of male fans isn’t going to help you if your products are fashion accessories for women. 

Female fans who are interested in fashion accessories would be higher quality Likes for your page. Remember – as Facebook tweaks the news feed algorithm to decrease reach for business pages, every post counts more & more! You can’t afford to waste a single one. On the other hand, if you’ve created your Facebook page with no strategy and focused on the reverse, quantity over quality, in order to have more fans than your competition, then I have bad news!

You have probably already compromised the quality of your fan base and your content, resulting in a lower than average engagement rate!  You will have to pay to promote your content more often to achieve a greater reach. 
Here are some tips for acquiring quality Facebook fan: 
Run Highly Targeted Facebook Ads

The better you know your audience the easier it will be for you to target your content and get great results. When you’re running Facebook ads, you want them to be highly targeted. So, make sure they are surfaced only to the people who fit your target demographic. You can control this with basic things like age, gender, location, career, and a whole lot more. Something else you can do is run Sponsored Results ads (Facebook is phasing these out, but use them while you can!). Target people running searches for the pages that overlap with your target audience. 

Finally, you now know a whole lot about your target audience. Use this information to target by specific lifestyle and buying history traits through the use of Partner Categories. 

Host Contests with Amazing Prizes

Facebook contests are great ways to get more Likes - when done correctly. 
Businesses too often give away products that aren’t relevant to what they do. Prizes like iPads will attract the wrong kind of fans - people who won’t ever Like or share your posts. For instance, by highlighting one of your best fans every month you indirectly encourage fans to engage more, so that they can win the coveted fan of the mouth title the next month. Offer a monthly prize, such as a cool free product or service related to your brand, and the competition for this title will only increase. 

Be Active on Your Facebook Page

If you have not posted on your page in weeks or months, the odds of someone who notices this liking your page are slim. The more active you are on your page the more opportunities you give yourself to engage with your audience and get more Facebook page likes. 

Be consistent in your “voice” and become the source for legal information in your community. Build the image that if there is a significant story in the legal arena, you will have news or a comment about it. Be the expert. 

Publish Compelling Content That People Want to Share

By creating content that people are compelled to share, you will drive more traffic to your site and this will convert into more Facebook page likes for you. Make sure you have Facebook share buttons enabled to maximize your traction on Facebook. Social sharing buttons for all major social sites is a good idea as well. 

Make it Professional but Keep it Personal

Make sure your page is well branded, and the content is spelled correctly as it does represent your practice. However, that doesn’t mean it has to be cold or stand-offish. Include personal information like news about a staff lunch or a photo of a fundraiser you were involved in. Recognize staff anniversaries and help build rapport between your team and your fans. Of course, the friends of your staff can also help expand your reach. 

In conclusion, stay away from purchasing fans, or ways to capture fans through services that say they will get you 1000 fans overnight. It goes back to the quality, you want fans that are your targeted audience, interested in what you are sharing because they are and will be your word of mouth marketing.