ALC21’s primary pricing strategy is premium pricing

If you look simply at a stable market entry, penetration pricing may look more appropriate, but in this situation, consumer expectation of the product and service price will be set low, so there will be a disadvantage of consumers shifting to competitors when prices fluctuate.

This leads to another drawback: low brand loyalty. With the basis of marketing the uniqueness of products and services and sensitivity marketing, ALC21 has a continuous relationship with its consumers and focuses on luxury and brand loyalty, which can create synergy with high-value strategies.